We're thrilled to announce one of our most requested features: Batch Generation. This powerful capability allows you to generate multiple ad variations simultaneously, transforming how you approach creative testing and campaign optimization.
If you've ever wished you could test more creative concepts without spending hours on production, batch generation is your answer. Let's dive into what it is, how it works, and how to use it effectively.
What is Batch Generation?
Batch generation allows you to create multiple variations of an ad in a single click. Instead of generating one ad, tweaking settings, generating another, and repeating — you simply tell our AI how many variations you want and what to vary, and it produces them all at once.
This means you can go from a single creative concept to 10 testable variations in the time it previously took to create one ad.
How It Works
The batch generation system intelligently varies your ads across multiple dimensions while maintaining brand consistency and message coherence. You control which elements vary:
- Headlines and copy: Different hooks, angles, and value propositions
- Visual styles: Color schemes, layouts, and image treatments
- Calls to action: Different CTA text and urgency levels
- Formats and sizes: Automatic resizing for multiple platforms
- Tone and voice: From professional to casual to urgent
Why Batch Generation Matters
The impact of batch generation extends far beyond convenience. It fundamentally changes what's possible in your advertising optimization.
Test More, Learn Faster
The advertisers who win are the ones who test the most. Every variation you run teaches you something about your audience. With batch generation, you can test 10x more concepts in the same timeframe, dramatically accelerating your learning curve.
Consider this: if you typically test 5 new creatives per week and it takes you an hour each, that's 5 hours of production. With batch generation, you can create those 5 (plus 5 more variations of each) in under 30 minutes. That's 50 testable ads instead of 5, for less time investment.
Reduce Creative Bias
When we create ads one at a time, we tend to iterate on our first idea rather than exploring genuinely different directions. Batch generation forces breadth — the AI generates truly different variations rather than small tweaks on a theme.
This reduces the bias of our own assumptions and opens up creative directions we might never have considered.
Combat Ad Fatigue Proactively
Every ad eventually fatigues as audiences see it repeatedly. With batch generation, you can prepare a library of variations before fatigue hits. When performance starts to decline, you have fresh creative ready to deploy immediately — no scrambling to produce new ads under pressure.
Personalization at Scale
Different messages resonate with different segments. Batch generation makes it practical to create segment-specific creative variations. Young audience? Generate variations with casual tone. Enterprise buyers? Generate variations emphasizing reliability and support. Same product, tailored messaging.
How to Use Batch Generation Effectively
Getting the most from batch generation requires a strategic approach. Here's how to maximize its value.
Start with a Clear Hypothesis
Before generating variations, know what you're testing. "What headline approach works best?" is better than "let's try different stuff." Define what you're varying and why you think certain variations might outperform.
Vary One Element at a Time
For clean test results, generate batches that vary one element while holding others constant. A batch of 5 headline variations (same image, same CTA) will teach you about headlines. A batch where everything changes teaches you which ad worked, but not why.
Use Smart Defaults
Not sure what to vary? Our AI suggests high-impact variation types based on your industry and goals. These suggestions are based on what we've seen work across thousands of campaigns.
Create Platform-Specific Batches
One powerful use case is generating platform-specific versions of winning concepts. Take a creative that's performing well on Facebook, and batch generate TikTok-native, Instagram Story, and YouTube versions — each optimized for that platform's format and audience.
Build a Testing Calendar
Plan your batch generation in advance. Weekly batch generation sessions ensure you always have fresh creative in the pipeline. Schedule time to generate, then schedule time to analyze results and apply learnings to the next batch.
Batch Generation in Action: Use Cases
Let's explore specific scenarios where batch generation delivers exceptional value.
Product Launch Campaigns
Launching a new product? Generate a full suite of launch creative in one session:
- 5 headline angles (feature-focused, benefit-focused, problem-focused, social proof, curiosity)
- 3 visual styles (product hero, lifestyle, infographic)
- Versions for each platform (Facebook, Instagram, TikTok, YouTube)
That's potentially 60+ ad variations ready for launch day, created in under an hour.
Seasonal Campaigns
Black Friday, holiday seasons, and major sales events require massive creative volume. Use batch generation to create:
- Countdown variations (7 days, 3 days, final day)
- Different urgency messages
- Various discount presentations (% off vs. $ saved vs. BOGO)
- Multiple creative themes
A/B Testing Programs
Running a systematic testing program? Batch generation accelerates each test cycle:
- Generate a batch of variations for the element you're testing
- Run the test until statistical significance
- Apply learnings to the next batch
- Repeat with the next element
This iterative approach, powered by batch generation, leads to compounding improvements over time.
Multi-Market Campaigns
Expanding to new markets? Generate localized variations for each geography:
- Language adaptations (not just translations — culturally relevant messaging)
- Currency and pricing formats
- Locally relevant imagery and references
- Market-specific value propositions
Tips for Better Batch Results
A few additional tips to get the best results from batch generation:
Provide Rich Input
The more context you give the AI, the better the variations. Include your target audience, key benefits, differentiators, and any brand guidelines. This information guides meaningful variation rather than random changes.
Review and Curate
Not every generated variation will be a winner. Plan to review each batch and select the strongest candidates for testing. This curation step ensures you're only spending media budget on quality creative.
Save Your Winners
When you find variations that work, save them as templates. These become the starting point for future batches, encoding your learnings into your creative system.
Track Everything
Maintain a record of what you've tested and what you've learned. Over time, this builds an institutional knowledge base about what works for your brand and audience.
Getting Started with Batch Generation
Ready to try batch generation? Here's how to get started:
- Access the feature: Find "Batch Generate" in the creation interface, available on Professional and Agency plans
- Choose your base: Start with a product, a previous ad, or from scratch
- Select variation types: Choose what elements to vary
- Set quantity: Choose how many variations to generate (up to 10 per batch)
- Generate and review: Review results, select winners, and download or publish
What's Next for Batch Generation
This release is just the beginning. Our roadmap for batch generation includes:
- AI-recommended variations: The system will suggest which elements to vary based on performance data
- Auto-optimization: Automatically generate new variations when current ads begin to fatigue
- Competitive variations: Generate variations inspired by top-performing competitor ads
- Video batch generation: Apply the same batch capabilities to video ad creation
Conclusion
Batch generation represents a step change in advertising creative production. By removing the bottleneck of one-at-a-time creation, it unlocks a more experimental, data-driven approach to advertising that was previously only possible for the largest advertisers with dedicated production teams.
We can't wait to see what you create with it. Start exploring batch generation today, and let us know what you think — your feedback drives our product roadmap.
Happy testing!