Getting your Facebook ad dimensions right is crucial for campaign success. Incorrectly sized ads look unprofessional, get cropped awkwardly, or fail to deliver the impact you need. This comprehensive guide covers every Facebook ad format and size you need to know in 2024.
Why Facebook Ad Sizes Matter
Facebook's advertising platform serves ads across multiple placements — Feed, Stories, Reels, Marketplace, Right Column, and more. Each placement has specific dimension requirements and best practices. Using the wrong size means:
- Important elements getting cropped or hidden
- Blurry, stretched, or pixelated images
- Lower engagement and click-through rates
- Wasted ad spend on underperforming placements
Facebook Feed Ad Sizes
The Facebook Feed remains the highest-volume placement for most advertisers. Here are the specifications:
Single Image Ads
- Recommended size: 1080 x 1080 pixels (1:1 ratio)
- Minimum size: 600 x 600 pixels
- Also supported: 1200 x 628 pixels (1.91:1 ratio)
- File type: JPG or PNG
- Maximum file size: 30MB
Pro tip: While 1.91:1 (landscape) was traditionally popular, 1:1 (square) now performs better on mobile devices, which account for over 98% of Facebook usage. Square images take up more screen real estate in the feed.
Carousel Ads
- Recommended size: 1080 x 1080 pixels per card
- Number of cards: 2-10 cards
- Aspect ratio: 1:1
- File type: JPG or PNG
Video Ads
- Recommended: 1080 x 1080 pixels (1:1) or 1080 x 1350 pixels (4:5)
- Video length: Up to 240 minutes (15 seconds or less recommended)
- File type: MP4, MOV, or GIF
- Maximum file size: 4GB
The 4:5 aspect ratio for video is particularly effective because it takes up maximum vertical space in the mobile feed while still fitting within Facebook's display requirements. Consider using a Video Ad Maker to streamline the creation process.
Facebook Stories Ad Sizes
Stories are full-screen, vertical, immersive experiences. Getting the dimensions right is essential for impact.
- Recommended size: 1080 x 1920 pixels (9:16 ratio)
- Minimum size: 500 x 889 pixels
- Safe zone: Keep important elements within 1080 x 1420 pixels to avoid overlap with profile icons and CTA buttons
- Video length: Up to 120 seconds (5-15 seconds recommended)
Facebook Reels Ad Sizes
Reels have become a major advertising opportunity as Meta pushes short-form video. Specifications are similar to Stories:
- Recommended size: 1080 x 1920 pixels (9:16 ratio)
- Video length: Up to 90 seconds (15-30 seconds performs best)
- Safe zone: Keep text and logos in the center 1080 x 1420 pixels
Facebook Right Column Ads
Right column ads appear only on desktop. While lower volume than Feed, they can be cost-effective for retargeting.
- Recommended size: 1200 x 1200 pixels
- Minimum size: 254 x 133 pixels
- Aspect ratio: 1:1
Facebook Marketplace Ads
Marketplace ads appear alongside organic listings. They work particularly well for e-commerce and local businesses.
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
Facebook Instant Articles Ads
- Recommended size: 1200 x 628 pixels
- Aspect ratio: 1.91:1
Best Practices for Facebook Ad Images
Keep Text Minimal
While Facebook removed the strict 20% text rule, images with less text still perform better. The algorithm may limit reach for text-heavy images. Use your ad copy for messaging and keep images visual.
Use High Contrast
The Facebook feed is busy. High-contrast images and bold colors help your ad stand out. Avoid muted or overly subtle color schemes.
Feature Faces When Possible
Human faces capture attention. Ads featuring people looking at the camera or at your product consistently outperform graphics-only creative.
Design for Mobile First
Over 98% of Facebook users access via mobile. Always preview how your ad looks on a phone screen before publishing.
Facebook Ad Size Quick Reference Chart
| Placement | Recommended Size | Aspect Ratio |
|---|---|---|
| Feed (Image) | 1080 x 1080 | 1:1 |
| Feed (Video) | 1080 x 1350 | 4:5 |
| Stories | 1080 x 1920 | 9:16 |
| Reels | 1080 x 1920 | 9:16 |
| Carousel | 1080 x 1080 | 1:1 |
| Right Column | 1200 x 1200 | 1:1 |
| Marketplace | 1080 x 1080 | 1:1 |
Automate Your Facebook Ad Creation
Manually resizing ads for each placement is time-consuming. With Ad Fuse AI, you can Automate Facebook Ad Creatives optimized for every Facebook placement automatically. Our AI understands safe zones, aspect ratios, and platform best practices — so you can focus on strategy while we handle the production. Additionally, explore our Facebook Ad Creative Generator and AI Ad Creative Generator for more creative solutions. For scaling your campaigns, learn How To Scale Ad Creatives effectively.