🤝B2B Lead Generation CPA Benchmarks 2026
Average CPA for B2B leadgen brands is £128 with median ROAS of 3x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| £142 | 3.4x | 0.7% | |
| Meta | £78 | 2.8x | 1.2% |
| £124 | 3.2x | 1.0% | |
| YouTube | £96 | 2.6x | 0.8% |
Category notes
Highest CPA category in DTC — but LTV is 10-100x higher. Track pipeline-attributed ROAS, not blended CPA.
Hitting bottom-quartile CPA in B2B leadgen?
Top-performing B2B leadgen brands beat fatigue by shipping 30+ per persona. AdFuse AI generates that volume in an afternoon.
FAQs — B2B Lead Generation Benchmarks
What is the average CPA for B2B Lead Generation?+
Average CPA for B2B leadgen brands is £128, with top-performing brands seeing CPAs as low as £38 and lower-performing brands at £228+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for B2B Lead Generation?+
Median ROAS for B2B leadgen is 3x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for B2B Lead Generation?+
Meta typically delivers the lowest CPA at around £78, but performance varies by brand maturity and creative quality.
How can I lower my CPA in B2B Lead Generation?+
The single biggest CPA lever is creative quality and freshness. B2B leadgen creatives typically fatigue in 14-21 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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