Updated 2026

CPA Benchmarks by Industry

Average Cost Per Acquisition, ROAS, CTR, CPM and CPC for every major DTC industry. Use these to benchmark your own performance and set realistic targets.

Methodology: aggregated from anonymised DTC brand data across Meta, TikTok, Google, Pinterest, YouTube and LinkedIn. Ranges represent low (top 10% performers), mid (median), and high (bottom 10%).

Industry	Avg CPA	Avg ROAS	Avg CTR	Avg CPM
✨Skincare Brands	£42	3.2x	1.6%	£14	View
💊Supplements & Vitamins	£36	3.4x	1.7%	£12	View
👗Fashion & Apparel	£38	3.8x	1.9%	£11	View
💍Jewelry & Accessories	£78	4.2x	1.4%	£16	View
💆Haircare Brands	£38	3.4x	1.6%	£13	View
🏋️Fitness & Activewear	£40	3.6x	1.7%	£12	View
🐾Pet Brands	£28	3.8x	2%	£10	View
☕Coffee & Tea Brands	£32	3.4x	1.7%	£11	View
🕯️Candles & Home Fragrance	£26	3.6x	1.8%	£10	View
🕶️Eyewear Brands	£48	3.2x	1.5%	£14	View
🛋️Home & Decor	£60	3.4x	1.3%	£16	View
🍳Kitchenware & Cookware	£42	3.4x	1.6%	£12	View
👶Kids & Baby Brands	£32	3.6x	1.8%	£11	View
📦Subscription Box Brands	£36	3.4x	1.7%	£12	View
🎁Gifting & Hampers	£44	3.8x	1.5%	£14	View
👟Footwear & Sneakers	£38	3.6x	1.7%	£12	View
🧘Athleisure	£40	3.6x	1.7%	£12	View
🌿Wellness & Mindfulness	£36	3.4x	1.7%	£12	View
🍫Food & Snacks	£22	3.4x	2%	£9	View
🥃Alcohol & Spirits	£50	3.2x	1.4%	£16	View
💈Men's Grooming	£30	3.6x	1.8%	£11	View
✨Beauty Tools & Devices	£56	3.6x	1.4%	£16	View
😴Sleep & Bedding	£80	3.4x	1.3%	£18	View
🌸Sexual Wellness	£48	3.2x	1.5%	£16	View
🌱CBD & Hemp	£52	3.2x	1.4%	£18	View
🍼Baby Food & Formula	£26	3.6x	1.8%	£11	View
🧸Toys & Educational Play	£28	3.6x	1.8%	£11	View
✈️Travel & Hospitality	£40	3.6x	1.7%	£12	View
💳Fintech & Banking	£56	3x	1.3%	£18	View
💻SaaS & Software	£48	2.8x	1.2%	£15	View
🤝B2B Lead Generation	£128	3x	1%	£22	View
🎓Online Courses & Education	£44	3.6x	1.6%	£13	View
🌟Coaching & Personal Development	£72	3.4x	1.3%	£16	View
🏡Real Estate & Property	£72	3x	1.2%	£16	View
🚗Automotive & EV	£142	3x	1%	£22	View

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Updated 2026

CPA Benchmarks by Industry

Average Cost Per Acquisition, ROAS, CTR, CPM and CPC for every major DTC industry. Use these to benchmark your own performance and set realistic targets.

Methodology: aggregated from anonymised DTC brand data across Meta, TikTok, Google, Pinterest, YouTube and LinkedIn. Ranges represent low (top 10% performers), mid (median), and high (bottom 10%).

Industry	Avg CPA	Avg ROAS	Avg CTR	Avg CPM
✨Skincare Brands	£42	3.2x	1.6%	£14	View
💊Supplements & Vitamins	£36	3.4x	1.7%	£12	View
👗Fashion & Apparel	£38	3.8x	1.9%	£11	View
💍Jewelry & Accessories	£78	4.2x	1.4%	£16	View
💆Haircare Brands	£38	3.4x	1.6%	£13	View
🏋️Fitness & Activewear	£40	3.6x	1.7%	£12	View
🐾Pet Brands	£28	3.8x	2%	£10	View
☕Coffee & Tea Brands	£32	3.4x	1.7%	£11	View
🕯️Candles & Home Fragrance	£26	3.6x	1.8%	£10	View
🕶️Eyewear Brands	£48	3.2x	1.5%	£14	View
🛋️Home & Decor	£60	3.4x	1.3%	£16	View
🍳Kitchenware & Cookware	£42	3.4x	1.6%	£12	View
👶Kids & Baby Brands	£32	3.6x	1.8%	£11	View
📦Subscription Box Brands	£36	3.4x	1.7%	£12	View
🎁Gifting & Hampers	£44	3.8x	1.5%	£14	View
👟Footwear & Sneakers	£38	3.6x	1.7%	£12	View
🧘Athleisure	£40	3.6x	1.7%	£12	View
🌿Wellness & Mindfulness	£36	3.4x	1.7%	£12	View
🍫Food & Snacks	£22	3.4x	2%	£9	View
🥃Alcohol & Spirits	£50	3.2x	1.4%	£16	View
💈Men's Grooming	£30	3.6x	1.8%	£11	View
✨Beauty Tools & Devices	£56	3.6x	1.4%	£16	View
😴Sleep & Bedding	£80	3.4x	1.3%	£18	View
🌸Sexual Wellness	£48	3.2x	1.5%	£16	View
🌱CBD & Hemp	£52	3.2x	1.4%	£18	View
🍼Baby Food & Formula	£26	3.6x	1.8%	£11	View
🧸Toys & Educational Play	£28	3.6x	1.8%	£11	View
✈️Travel & Hospitality	£40	3.6x	1.7%	£12	View
💳Fintech & Banking	£56	3x	1.3%	£18	View
💻SaaS & Software	£48	2.8x	1.2%	£15	View
🤝B2B Lead Generation	£128	3x	1%	£22	View
🎓Online Courses & Education	£44	3.6x	1.6%	£13	View
🌟Coaching & Personal Development	£72	3.4x	1.3%	£16	View
🏡Real Estate & Property	£72	3x	1.2%	£16	View
🚗Automotive & EV	£142	3x	1%	£22	View

7-day free trial

Stop renting templates.
Start owning creative.

Generate your first batch of ads in under five minutes. No card. No agency call. No nonsense.

Start free for 7 days See pricing

No credit card

Cancel anytime

GDPR-compliant

CPA Benchmarks by Industry

Stop renting templates.Start owning creative.

CPA Benchmarks by Industry

Stop renting templates.Start owning creative.

Stop renting templates.
Start owning creative.

Stop renting templates.
Start owning creative.