🎓Online Courses & Education CPA Benchmarks 2026
Average CPA for online education brands is £44 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £38 | 3.4x | 1.5% |
| YouTube | £48 | 3.2x | 1.2% |
| TikTok | £32 | 3.3x | 2.2% |
| £86 | 3.8x | 0.8% |
Category notes
Webinar / lead-magnet funnels often outperform direct purchase ads. ROAS calculated on full cohort revenue, not first transaction.
Hitting bottom-quartile CPA in online education?
Top-performing online education brands beat fatigue by shipping 40+ per cohort. AdFuse AI generates that volume in an afternoon.
FAQs — Online Courses & Education Benchmarks
What is the average CPA for Online Courses & Education?+
Average CPA for online education brands is £44, with top-performing brands seeing CPAs as low as £12 and lower-performing brands at £82+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Online Courses & Education?+
Median ROAS for online education is 3.6x. Top performers exceed 5.6x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Online Courses & Education?+
TikTok typically delivers the lowest CPA at around £32, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Online Courses & Education?+
The single biggest CPA lever is creative quality and freshness. online education creatives typically fatigue in 10-16 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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