🌟Coaching & Personal Development CPA Benchmarks 2026
Average CPA for coaching brands is £72 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £56 | 3.2x | 1.3% |
| YouTube | £72 | 3.0x | 1.0% |
| TikTok | £48 | 3.3x | 2.0% |
| £88 | 3.8x | 1.1% |
Category notes
Webinar / application funnels typically outperform direct purchase. CPA depends on offer price — £5k+ tolerates £200+ CPA.
Hitting bottom-quartile CPA in coaching?
Top-performing coaching brands beat fatigue by shipping 30+ per offer. AdFuse AI generates that volume in an afternoon.
FAQs — Coaching & Personal Development Benchmarks
What is the average CPA for Coaching & Personal Development?+
Average CPA for coaching brands is £72, with top-performing brands seeing CPAs as low as £22 and lower-performing brands at £128+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Coaching & Personal Development?+
Median ROAS for coaching is 3.4x. Top performers exceed 5.6x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Coaching & Personal Development?+
TikTok typically delivers the lowest CPA at around £48, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Coaching & Personal Development?+
The single biggest CPA lever is creative quality and freshness. coaching creatives typically fatigue in 12-18 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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