🍫Food & Snacks CPA Benchmarks 2026
Average CPA for food brands brands is £22 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £22 | 3.2x | 1.8% |
| TikTok | £18 | 3.4x | 2.6% |
| £20 | 3.0x | 1.7% | |
| £26 | 3.6x | 1.4% |
Hitting bottom-quartile CPA in food brands?
Top-performing food brands brands beat fatigue by shipping 40+ per SKU / month. AdFuse AI generates that volume in an afternoon.
FAQs — Food & Snacks Benchmarks
What is the average CPA for Food & Snacks?+
Average CPA for food brands brands is £22, with top-performing brands seeing CPAs as low as £10 and lower-performing brands at £36+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Food & Snacks?+
Median ROAS for food brands is 3.4x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Food & Snacks?+
TikTok typically delivers the lowest CPA at around £18, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Food & Snacks?+
The single biggest CPA lever is creative quality and freshness. food brands creatives typically fatigue in 8-12 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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