🥃Alcohol & Spirits CPA Benchmarks 2026
Average CPA for spirits brands brands is £50 with median ROAS of 3.2x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £48 | 3.0x | 1.3% |
| £42 | 3.2x | 1.5% | |
| YouTube | £56 | 2.8x | 1.1% |
| £58 | 3.4x | 1.2% |
Category notes
Strict policy increases CPM. Premium spirits and craft drops outperform mass-market on ROAS.
Hitting bottom-quartile CPA in spirits brands?
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FAQs — Alcohol & Spirits Benchmarks
What is the average CPA for Alcohol & Spirits?+
Average CPA for spirits brands brands is £50, with top-performing brands seeing CPAs as low as £22 and lower-performing brands at £72+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Alcohol & Spirits?+
Median ROAS for spirits brands is 3.2x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Alcohol & Spirits?+
Pinterest typically delivers the lowest CPA at around £42, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Alcohol & Spirits?+
The single biggest CPA lever is creative quality and freshness. spirits brands creatives typically fatigue in 10-16 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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