🏡Real Estate & Property CPA Benchmarks 2026
Average CPA for real estate brands is £72 with median ROAS of 3x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £56 | 3.0x | 1.2% |
| £88 | 3.4x | 1.1% | |
| YouTube | £72 | 2.8x | 0.9% |
| £48 | 3.0x | 1.4% |
Category notes
Lead-gen model — track lead-to-close conversion, not CPA alone. Local geo-targeting reduces CPA significantly.
Hitting bottom-quartile CPA in real estate?
Top-performing real estate brands beat fatigue by shipping 30+ per listing. AdFuse AI generates that volume in an afternoon.
FAQs — Real Estate & Property Benchmarks
What is the average CPA for Real Estate & Property?+
Average CPA for real estate brands is £72, with top-performing brands seeing CPAs as low as £22 and lower-performing brands at £128+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Real Estate & Property?+
Median ROAS for real estate is 3x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Real Estate & Property?+
Pinterest typically delivers the lowest CPA at around £48, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Real Estate & Property?+
The single biggest CPA lever is creative quality and freshness. real estate creatives typically fatigue in 14-21 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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