🌿Wellness & Mindfulness CPA Benchmarks 2026
Average CPA for wellness brands is £36 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £32 | 3.2x | 1.5% |
| £28 | 3.0x | 1.6% | |
| TikTok | £26 | 3.0x | 2.2% |
| £38 | 3.6x | 1.2% |
Hitting bottom-quartile CPA in wellness?
Top-performing wellness brands beat fatigue by shipping 40+ per SKU / month. AdFuse AI generates that volume in an afternoon.
FAQs — Wellness & Mindfulness Benchmarks
What is the average CPA for Wellness & Mindfulness?+
Average CPA for wellness brands is £36, with top-performing brands seeing CPAs as low as £16 and lower-performing brands at £54+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Wellness & Mindfulness?+
Median ROAS for wellness is 3.4x. Top performers exceed 4.6x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Wellness & Mindfulness?+
TikTok typically delivers the lowest CPA at around £26, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Wellness & Mindfulness?+
The single biggest CPA lever is creative quality and freshness. wellness creatives typically fatigue in 8-14 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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