💊Supplements & Vitamins CPA Benchmarks 2026
Average CPA for supplements brands is £36 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £34 | 3.3x | 1.6% |
| TikTok | £28 | 3.0x | 2.2% |
| £42 | 3.8x | 1.2% | |
| YouTube | £46 | 2.9x | 1.0% |
Category notes
Compliance-restricted claims push CPAs higher than average DTC. Subscription models with strong LTV justify higher CPA targets.
Hitting bottom-quartile CPA in supplements?
Top-performing supplements brands beat fatigue by shipping 40+ per SKU / month. AdFuse AI generates that volume in an afternoon.
FAQs — Supplements & Vitamins Benchmarks
What is the average CPA for Supplements & Vitamins?+
Average CPA for supplements brands is £36, with top-performing brands seeing CPAs as low as £18 and lower-performing brands at £54+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Supplements & Vitamins?+
Median ROAS for supplements is 3.4x. Top performers exceed 5.1x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Supplements & Vitamins?+
TikTok typically delivers the lowest CPA at around £28, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Supplements & Vitamins?+
The single biggest CPA lever is creative quality and freshness. supplements creatives typically fatigue in 8-14 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Stop renting templates.
Start owning creative.
Generate your first batch of ads in under five minutes. No card. No agency call. No nonsense.