🌸Sexual Wellness CPA Benchmarks 2026
Average CPA for sexual wellness brands is £48 with median ROAS of 3.2x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £46 | 3.0x | 1.4% |
| TikTok | £38 | 3.2x | 2.0% |
| £42 | 3.0x | 1.5% | |
| £52 | 3.6x | 1.2% |
Category notes
Strict policy raises CPMs significantly. Subscription LTV justifies higher CPAs in this category.
Hitting bottom-quartile CPA in sexual wellness?
Top-performing sexual wellness brands beat fatigue by shipping 30+ per SKU. AdFuse AI generates that volume in an afternoon.
FAQs — Sexual Wellness Benchmarks
What is the average CPA for Sexual Wellness?+
Average CPA for sexual wellness brands is £48, with top-performing brands seeing CPAs as low as £22 and lower-performing brands at £68+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Sexual Wellness?+
Median ROAS for sexual wellness is 3.2x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Sexual Wellness?+
TikTok typically delivers the lowest CPA at around £38, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Sexual Wellness?+
The single biggest CPA lever is creative quality and freshness. sexual wellness creatives typically fatigue in 10-16 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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