🌱CBD & Hemp CPA Benchmarks 2026
Average CPA for CBD brands brands is £52 with median ROAS of 3.2x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £50 | 3.0x | 1.3% |
| TikTok | £42 | 3.2x | 1.9% |
| £60 | 3.4x | 1.1% | |
| £46 | 3.0x | 1.5% |
Category notes
Restricted ad inventory inflates CPMs. Programmatic and direct deals often outperform paid social on CPA.
Hitting bottom-quartile CPA in CBD brands?
Top-performing CBD brands brands beat fatigue by shipping 30+ per SKU. AdFuse AI generates that volume in an afternoon.
FAQs — CBD & Hemp Benchmarks
What is the average CPA for CBD & Hemp?+
Average CPA for CBD brands brands is £52, with top-performing brands seeing CPAs as low as £22 and lower-performing brands at £74+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for CBD & Hemp?+
Median ROAS for CBD brands is 3.2x. Top performers exceed 4.2x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for CBD & Hemp?+
TikTok typically delivers the lowest CPA at around £42, but performance varies by brand maturity and creative quality.
How can I lower my CPA in CBD & Hemp?+
The single biggest CPA lever is creative quality and freshness. CBD brands creatives typically fatigue in 12-18 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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