💈Men's Grooming CPA Benchmarks 2026
Average CPA for men's grooming brands is £30 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £28 | 3.4x | 1.7% |
| TikTok | £24 | 3.3x | 2.5% |
| YouTube | £32 | 3.0x | 1.3% |
| £36 | 3.8x | 1.4% |
Hitting bottom-quartile CPA in men's grooming?
Top-performing men's grooming brands beat fatigue by shipping 40+ per SKU. AdFuse AI generates that volume in an afternoon.
FAQs — Men's Grooming Benchmarks
What is the average CPA for Men's Grooming?+
Average CPA for men's grooming brands is £30, with top-performing brands seeing CPAs as low as £14 and lower-performing brands at £48+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Men's Grooming?+
Median ROAS for men's grooming is 3.6x. Top performers exceed 4.6x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Men's Grooming?+
TikTok typically delivers the lowest CPA at around £24, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Men's Grooming?+
The single biggest CPA lever is creative quality and freshness. men's grooming creatives typically fatigue in 8-13 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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