💆Haircare Brands CPA Benchmarks 2026
Average CPA for haircare brands is £38 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £36 | 3.3x | 1.5% |
| TikTok | £28 | 3.2x | 2.4% |
| £32 | 3.0x | 1.4% | |
| YouTube | £42 | 2.8x | 1.1% |
Hitting bottom-quartile CPA in haircare?
Top-performing haircare brands beat fatigue by shipping 50+ per SKU / month. AdFuse AI generates that volume in an afternoon.
FAQs — Haircare Brands Benchmarks
What is the average CPA for Haircare Brands?+
Average CPA for haircare brands is £38, with top-performing brands seeing CPAs as low as £16 and lower-performing brands at £58+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Haircare Brands?+
Median ROAS for haircare is 3.4x. Top performers exceed 4.7x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Haircare Brands?+
TikTok typically delivers the lowest CPA at around £28, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Haircare Brands?+
The single biggest CPA lever is creative quality and freshness. haircare creatives typically fatigue in 7-12 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Stop renting templates.
Start owning creative.
Generate your first batch of ads in under five minutes. No card. No agency call. No nonsense.