🧸Toys & Educational Play CPA Benchmarks 2026
Average CPA for toys brands is £28 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £24 | 3.4x | 1.7% |
| YouTube | £30 | 3.2x | 1.4% |
| TikTok | £22 | 3.3x | 2.3% |
| £26 | 3.0x | 1.5% |
Category notes
Q4 dominates — 60%+ of toy sales happen in Oct-Dec. Plan creative volume well in advance.
Hitting bottom-quartile CPA in toys?
Top-performing toys brands beat fatigue by shipping 50+ per SKU / Q4. AdFuse AI generates that volume in an afternoon.
FAQs — Toys & Educational Play Benchmarks
What is the average CPA for Toys & Educational Play?+
Average CPA for toys brands is £28, with top-performing brands seeing CPAs as low as £12 and lower-performing brands at £48+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Toys & Educational Play?+
Median ROAS for toys is 3.6x. Top performers exceed 4.8x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Toys & Educational Play?+
TikTok typically delivers the lowest CPA at around £22, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Toys & Educational Play?+
The single biggest CPA lever is creative quality and freshness. toys creatives typically fatigue in 8-13 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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