👶Kids & Baby Brands CPA Benchmarks 2026
Average CPA for kids & baby brands is £32 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £28 | 3.4x | 1.7% |
| TikTok | £24 | 3.2x | 2.5% |
| £26 | 3.0x | 1.6% | |
| £36 | 3.8x | 1.3% |
Category notes
Strong word-of-mouth & gifting tailwinds. Subscription models for baby essentials (nappies, formula) consistently see lowest CPAs.
Hitting bottom-quartile CPA in kids & baby?
Top-performing kids & baby brands beat fatigue by shipping 50+ per SKU. AdFuse AI generates that volume in an afternoon.
FAQs — Kids & Baby Brands Benchmarks
What is the average CPA for Kids & Baby Brands?+
Average CPA for kids & baby brands is £32, with top-performing brands seeing CPAs as low as £14 and lower-performing brands at £52+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Kids & Baby Brands?+
Median ROAS for kids & baby is 3.6x. Top performers exceed 5x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Kids & Baby Brands?+
TikTok typically delivers the lowest CPA at around £24, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Kids & Baby Brands?+
The single biggest CPA lever is creative quality and freshness. kids & baby creatives typically fatigue in 8-13 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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