✈️Travel & Hospitality CPA Benchmarks 2026
Average CPA for travel brands brands is £40 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £36 | 3.4x | 1.6% |
| £32 | 3.6x | 1.7% | |
| TikTok | £30 | 3.3x | 2.4% |
| £48 | 4.2x | 1.4% |
Category notes
Highly seasonal — Jan booking-window, summer last-minute, Q4 winter sun. CPMs spike with seasonal demand.
Hitting bottom-quartile CPA in travel brands?
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FAQs — Travel & Hospitality Benchmarks
What is the average CPA for Travel & Hospitality?+
Average CPA for travel brands brands is £40, with top-performing brands seeing CPAs as low as £16 and lower-performing brands at £68+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Travel & Hospitality?+
Median ROAS for travel brands is 3.6x. Top performers exceed 5.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Travel & Hospitality?+
TikTok typically delivers the lowest CPA at around £30, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Travel & Hospitality?+
The single biggest CPA lever is creative quality and freshness. travel brands creatives typically fatigue in 10-16 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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