🛋️Home & Decor CPA Benchmarks 2026
Average CPA for home decor brands is £60 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £56 | 3.2x | 1.2% |
| £48 | 3.4x | 1.5% | |
| £68 | 3.8x | 1.0% | |
| TikTok | £52 | 3.0x | 1.8% |
Category notes
High AOV (£200-£2k+) tolerates higher CPAs. Pinterest is disproportionately strong for home decor discovery.
Hitting bottom-quartile CPA in home decor?
Top-performing home decor brands beat fatigue by shipping 40+ per collection. AdFuse AI generates that volume in an afternoon.
FAQs — Home & Decor Benchmarks
What is the average CPA for Home & Decor?+
Average CPA for home decor brands is £60, with top-performing brands seeing CPAs as low as £28 and lower-performing brands at £96+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Home & Decor?+
Median ROAS for home decor is 3.4x. Top performers exceed 4.8x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Home & Decor?+
Pinterest typically delivers the lowest CPA at around £48, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Home & Decor?+
The single biggest CPA lever is creative quality and freshness. home decor creatives typically fatigue in 10-18 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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