🕯️Candles & Home Fragrance CPA Benchmarks 2026
Average CPA for candles brands is £26 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £24 | 3.4x | 1.7% |
| £22 | 3.2x | 1.6% | |
| TikTok | £20 | 3.1x | 2.3% |
| £30 | 3.8x | 1.4% |
Category notes
Q4 gifting accounts for 50%+ of annual sales. CPA spikes by 25-40% during peak gifting weeks.
Hitting bottom-quartile CPA in candles?
Top-performing candles brands beat fatigue by shipping 35+ per SKU. AdFuse AI generates that volume in an afternoon.
FAQs — Candles & Home Fragrance Benchmarks
What is the average CPA for Candles & Home Fragrance?+
Average CPA for candles brands is £26, with top-performing brands seeing CPAs as low as £12 and lower-performing brands at £44+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Candles & Home Fragrance?+
Median ROAS for candles is 3.6x. Top performers exceed 4.8x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Candles & Home Fragrance?+
TikTok typically delivers the lowest CPA at around £20, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Candles & Home Fragrance?+
The single biggest CPA lever is creative quality and freshness. candles creatives typically fatigue in 9-14 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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