🏋️Fitness & Activewear CPA Benchmarks 2026
Average CPA for fitness apparel brands is £40 with median ROAS of 3.6x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £36 | 3.5x | 1.6% |
| TikTok | £30 | 3.2x | 2.3% |
| YouTube | £44 | 3.0x | 1.2% |
| £34 | 3.0x | 1.4% |
Hitting bottom-quartile CPA in fitness apparel?
Top-performing fitness apparel brands beat fatigue by shipping 60+ per drop. AdFuse AI generates that volume in an afternoon.
FAQs — Fitness & Activewear Benchmarks
What is the average CPA for Fitness & Activewear?+
Average CPA for fitness apparel brands is £40, with top-performing brands seeing CPAs as low as £18 and lower-performing brands at £64+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Fitness & Activewear?+
Median ROAS for fitness apparel is 3.6x. Top performers exceed 5.2x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Fitness & Activewear?+
TikTok typically delivers the lowest CPA at around £30, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Fitness & Activewear?+
The single biggest CPA lever is creative quality and freshness. fitness apparel creatives typically fatigue in 6-11 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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