🎁Gifting & Hampers CPA Benchmarks 2026
Average CPA for gifting brands is £44 with median ROAS of 3.8x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £38 | 3.6x | 1.5% |
| £34 | 3.4x | 1.6% | |
| £48 | 4.2x | 1.3% | |
| TikTok | £32 | 3.2x | 2.1% |
Category notes
Q4 dominates. Personalisation and fast shipping increase conversion rate by 25-40%, justifying higher CPA tolerances.
Hitting bottom-quartile CPA in gifting?
Top-performing gifting brands beat fatigue by shipping 50+ per occasion. AdFuse AI generates that volume in an afternoon.
FAQs — Gifting & Hampers Benchmarks
What is the average CPA for Gifting & Hampers?+
Average CPA for gifting brands is £44, with top-performing brands seeing CPAs as low as £18 and lower-performing brands at £72+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Gifting & Hampers?+
Median ROAS for gifting is 3.8x. Top performers exceed 5.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Gifting & Hampers?+
TikTok typically delivers the lowest CPA at around £32, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Gifting & Hampers?+
The single biggest CPA lever is creative quality and freshness. gifting creatives typically fatigue in 10-16 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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