📦Subscription Box Brands CPA Benchmarks 2026
Average CPA for subscription boxes brands is £36 with median ROAS of 3.4x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £32 | 3.2x | 1.6% |
| TikTok | £28 | 3.4x | 2.4% |
| YouTube | £38 | 2.9x | 1.2% |
| £42 | 3.8x | 1.3% |
Category notes
LTV-rich model — first-box CPA can run high if 3+ month retention is strong. Most successful brands subsidise the first box.
Hitting bottom-quartile CPA in subscription boxes?
Top-performing subscription boxes brands beat fatigue by shipping 60+ per month. AdFuse AI generates that volume in an afternoon.
FAQs — Subscription Box Brands Benchmarks
What is the average CPA for Subscription Box Brands?+
Average CPA for subscription boxes brands is £36, with top-performing brands seeing CPAs as low as £16 and lower-performing brands at £56+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Subscription Box Brands?+
Median ROAS for subscription boxes is 3.4x. Top performers exceed 4.8x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Subscription Box Brands?+
TikTok typically delivers the lowest CPA at around £28, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Subscription Box Brands?+
The single biggest CPA lever is creative quality and freshness. subscription boxes creatives typically fatigue in 7-12 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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