🚗Automotive & EV CPA Benchmarks 2026
Average CPA for automotive brands is £142 with median ROAS of 3x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £96 | 2.8x | 1.1% |
| YouTube | £124 | 2.6x | 0.9% |
| £162 | 3.2x | 1.0% | |
| TikTok | £82 | 2.8x | 1.7% |
Category notes
Highest-AOV category — track test-drive booking, then lead-to-purchase conversion. Local geo-targeting essential.
Hitting bottom-quartile CPA in automotive?
Top-performing automotive brands beat fatigue by shipping 30+ per model. AdFuse AI generates that volume in an afternoon.
FAQs — Automotive & EV Benchmarks
What is the average CPA for Automotive & EV?+
Average CPA for automotive brands is £142, with top-performing brands seeing CPAs as low as £38 and lower-performing brands at £228+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Automotive & EV?+
Median ROAS for automotive is 3x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Automotive & EV?+
TikTok typically delivers the lowest CPA at around £82, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Automotive & EV?+
The single biggest CPA lever is creative quality and freshness. automotive creatives typically fatigue in 14-21 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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