💻SaaS & Software CPA Benchmarks 2026
Average CPA for SaaS brands is £48 with median ROAS of 2.8x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £38 | 2.8x | 1.4% |
| £92 | 3.4x | 0.7% | |
| YouTube | £56 | 2.6x | 0.9% |
| £64 | 3.6x | 1.1% |
Category notes
CPA varies wildly by ACV. Sub-£20 ACV: <£40 CPA. £100+ ACV: £150-£500 CPA tolerated. Track LTV/CAC, not CPA alone.
Hitting bottom-quartile CPA in SaaS?
Top-performing SaaS brands beat fatigue by shipping 40+ per product / month. AdFuse AI generates that volume in an afternoon.
FAQs — SaaS & Software Benchmarks
What is the average CPA for SaaS & Software?+
Average CPA for SaaS brands is £48, with top-performing brands seeing CPAs as low as £12 and lower-performing brands at £148+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for SaaS & Software?+
Median ROAS for SaaS is 2.8x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for SaaS & Software?+
Meta typically delivers the lowest CPA at around £38, but performance varies by brand maturity and creative quality.
How can I lower my CPA in SaaS & Software?+
The single biggest CPA lever is creative quality and freshness. SaaS creatives typically fatigue in 14-21 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
Related benchmarks
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