🕶️Eyewear Brands CPA Benchmarks 2026
Average CPA for eyewear brands is £48 with median ROAS of 3.2x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £44 | 3.0x | 1.4% |
| TikTok | £38 | 2.9x | 2.1% |
| £42 | 3.1x | 1.5% | |
| £56 | 3.5x | 1.2% |
Category notes
Virtual try-on UX dramatically lowers CPA when used in ad creative. Brands featuring try-on see 18-30% CTR uplift.
Hitting bottom-quartile CPA in eyewear?
Top-performing eyewear brands beat fatigue by shipping 40+ per drop. AdFuse AI generates that volume in an afternoon.
FAQs — Eyewear Brands Benchmarks
What is the average CPA for Eyewear Brands?+
Average CPA for eyewear brands is £48, with top-performing brands seeing CPAs as low as £22 and lower-performing brands at £74+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Eyewear Brands?+
Median ROAS for eyewear is 3.2x. Top performers exceed 4.4x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Eyewear Brands?+
TikTok typically delivers the lowest CPA at around £38, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Eyewear Brands?+
The single biggest CPA lever is creative quality and freshness. eyewear creatives typically fatigue in 8-12 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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