👗Fashion & Apparel CPA Benchmarks 2026
Average CPA for fashion brands is £38 with median ROAS of 3.8x. Full breakdown across CPA, ROAS, CTR, CPM and CPC by platform below.
Benchmarks by platform
| Platform | Avg CPA | Avg ROAS | Avg CTR |
|---|---|---|---|
| Meta | £36 | 3.6x | 1.7% |
| TikTok | £30 | 3.4x | 2.5% |
| £32 | 3.2x | 1.6% | |
| £44 | 4.0x | 1.3% |
Category notes
Drop / scarcity launches typically beat evergreen by 30-40% on first-week ROAS. TikTok skews lowest CPA for under-30 fashion buyers.
Hitting bottom-quartile CPA in fashion?
Top-performing fashion brands beat fatigue by shipping 60+ per drop / month. AdFuse AI generates that volume in an afternoon.
FAQs — Fashion & Apparel Benchmarks
What is the average CPA for Fashion & Apparel?+
Average CPA for fashion brands is £38, with top-performing brands seeing CPAs as low as £16 and lower-performing brands at £62+. Performance correlates strongly with creative quality and refresh cadence.
What is a good ROAS for Fashion & Apparel?+
Median ROAS for fashion is 3.8x. Top performers exceed 5.6x by aggressively testing 30-50 creative variations per product per month.
Which platform has the lowest CPA for Fashion & Apparel?+
TikTok typically delivers the lowest CPA at around £30, but performance varies by brand maturity and creative quality.
How can I lower my CPA in Fashion & Apparel?+
The single biggest CPA lever is creative quality and freshness. fashion creatives typically fatigue in 5-10 days — refresh creative on that cadence with 30+ fresh variations per product per month to keep CPA in the lower bands.
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